Visitor Reporting Statistics

If you have a dental or medical website, prospective patients visit it every day. How are they being referred to your website? What pages are they looking at the most? If you use visitor reporting programs, then you have all of this data and more at your fingertips that you can turn into valuable information. Ask your webmaster if they offer this tool, or consider third party programs like Google Analytics.

All visitor reporting programs should record more or less the same data. Start by looking at the Daily Averages. “Visits” tells you how many visitors viewed your website each day, on average. Under ideal conditions, this number will be at least 10. “Pages” tells you how many pages (Home, Services, Meet Our Team . . .) were viewed on your website each day, on average. If you take the number for Pages, and divide it by the number of Visits, you’ll get an idea of how many pages each visitor viewed before exiting your site. The more pages each visitor saw, the more interested they are in your office.

For more detailed information, select the month that you are interested in knowing more about. By clicking on your month of interest and scrolling down to the Daily Statistics, you can see how the number of visitors changed each day of the month. This is useful if you started a promotion or made
 a big change that you want to see the effect of.

Visitor reporting should also provide you with data about your top referrers. This lists the last website a visitor viewed before entering your site, and will include referrers such as search engines and any alias domains you may have. Since you can see exactly where your visitors are coming from, this information can be very valuable in terms of tracking your online promotions.

The last section you should review is the list of top search strings. You’ll find a list of key terms that your visitors typed in that lead them to your website. You can review and focus on those keywords to get a better understanding of how your website visitors are finding you. Again, there is a plethora of data at your disposal that you can turn into valuable information to fuel your office’s progress.

If you have concerns about traffic to your website, consider starting a marketing campaign like online marketing (also known as sponsored listings), search engine optimization, or social network marketing.