Impact of Net Neutrality on Your Dental or Medical Practice

Internet service providers (ISPs) can now charge extra to ensure that businesses have a speedy internet that runs smoothly— a sort of “tiered” system with a fast lane and a slow lane.

Net Neutrality: What it is, and How it Affects your Practice

Simply put, net neutrality is a network design paradigm that argues for broadband network providers to be completely detached from what information is sent over their networks.

Since the internet was first widely available, we have seen it grow and expand tremendously, often without very many rules or regulations. The ability to view and read articles, watch patient education videos, listen to podcasts, search, and send email have long been taken for granted based on “network neutrality,” a guiding principle that preserved an open and transparent internet for all content and all websites equally.

The Future of Your Website

With these changes coming, it’s important to take a look at your website and figure out how it might be affected. If you choose not to pay the fee for upgraded service, here are some tips to optimize your site: 
• Avoid graphics-heavy content, such as Flash, or large photos that will load slowly.
• Keep patient education videos short, and use lower resolution for faster loading times. 
• Build websites that have a mix of text and video content, with smaller video files and smaller photo files so the site continues to load quickly. Adding more text can help portions of the page load quickly so potential patients will not get frustrated and surf away from your site.

The internet is a constantly changing medium, and it’s important to continue to adapt to maximize the way consumers can find and use information from your site.

Solution21 and OCMA Enter Strategic Partnership

We have high standards and are proud to partner with an exceptional physician member non-profit organization, the Orange County Medical Association (OCMA), and offer its members our results-oriented, creative and lead generation services.

The OCMA 2014 Preferred Business Partners meeting held May 8 at the OCMA headquarters in Irvine, CA was led by Dr. Thomas Kockinis, current OCMA President.

As part of the event, Solution21, OCMA's preferred partner for website design and internet marketing, delivered a presentation on the importance of having a website and internet marketing and their impact on medical practice.

The presentation, entitled "Your Website: The Game Changer!," was delivered by Solution21's Vice President for Sales and Business Operations, Sid Marashi.

Well-attended and received enthusiastically by OCMA physician members with practices all over Orange County, the presentation tackled the key elements of having a successful online presence for medical practice, such as website design, search engine optimization (SEO), AdWords and re marketing. Marashi also stressed the importance of selecting a web design and marketing company that has a proven track record and local presence to provide the unique support that local medical practices requires.

"When choosing a website design and lead generation company, you can select from individuals and companies, those who do custom design versus those who design from templates, and those who are overseas or out-of-state versus local," said Marashi, a former Microsoft (Middle East) sales and channel executive.

For upcoming OCMA events, please visit their website at https://www.ocma.org/Events.aspx.

Dr. Y.H. Salem Launches New Varicose Vein Treatment Center Website to Serve Hungtington Beach and Orange County

Varicose Veins MD Care provides Hungtington Beach and Orange County a safe and modern vein treatments center. Treatments are performed under the medical supervision of Board Certified General Surgeon, Dr. Y.H. Salem. A full menu of services offers specialized surgical and non-surgical vein and venous condition treatments.

Some of Varicose Veins MD Care procedures include:

• Spider Veins
• Varicose Veins
• Endovenous Laser Therapy
• RadioFrequency Ablation
• Sclerotherapy
• VNUS Closure Procedure

For a comprehensive list of services and procedures, please visit the Treatments section of their new website. The varicose veins medical website was created in partnership with Solution21.

Please join Varicose Veins MD Care in their mission to provide comprehensive, quality and professional vein treatment and medical spa care to the Huntington Beach and Orange County areas by visiting their new vein treatment and medical spa website.

If you are in the Huntington Beach or Orange County area, Varicose Veins MD Care is accepting new patients. To schedule an appointment with varicose vein doctor, Y.H. Salem, please call the phone number listed below. You can also learn more and get more contact information by visiting the contact page at www.varicoseveinsmdcare.com or by visiting one of their three office branches:

Huntington Beach
8101 Newman Ave, Ste D
Huntington Beach, CA 92647
Phone: 714-545-5200
Fax: 714-375-7933
Email: staff@theveinsurgeon.com

Foothill Ranch
26781 Portola Pkwy #E
Foothill Ranch, CA 92610

Phone: 949-527-2722

Anaheim
631 S Brookhurst St. Ste 214
Anaheim, CA 92804

Phone: 657-201-3461

Map & Directions

Iriquois Ridge Medical & Dermal of Ontario Launches New Cosmetic Services Website

The physicians and staff at Iriquois Ridge Medical & Dermal are proud to announce the launch of their latest website, http://www.oakvillemedical.com/. It's a perfect gift as they just celebrated more than a decade of delivering consistent high-quality medical care and cosmetic services in the community of Oakville, Ontario.

The new website, designed by Solution21, offers comprehensive information on medical and cosmetic surgery and is a part of their practice’s online marketing strategy. The surgeons hope that providing this useful information will help improve their online visibility and further position them as experts in wrinkle treatment, painless hair removal, skin tightening and rejuvenation.

Individuals who visit the website will find a wealth of information about every aspect of medical treatments and cosmetic services. There are articles dedicated to Botox treatment, benefits, risks and recovery. A frequently asked questions section is set up for some of the procedures to provide answers to some of the most important questions that patients have about certain procedures.

Men and women who are interested in wrinkle treatment, painless hair removal, skin tightening and rejuvenation can see the results that Iriquois Ridge Medical & Dermal are able to achieve by viewing before and after photos. In addition, the website features background information of the surgeons and staff, including education, training, and experience.

Men and women can stay up to date on the latest information and advancements in medical treatments and cosmetic services by viewing the practice’s new blog. Lastly, they can use the website to schedule a consultation at Iriquois Ridge Medical & Dermal.

More about Iriquois Ridge Medical & Dermal

Iriquois Ridge Medical & Dermal is an established medical and cosmetic services practice in Oakville, Ontario. The practice is led by Dr. Samir Antowan who is board certified and experienced physician. Over the years, the practice have helped many patients achieve their ideal appearance and boost their self-confidence through procedures such as painless hair removal and skin tightening. To learn more about what they offer, schedule a consultation online or by calling 905-257-8777.

Iriquois Ridge Medical & Dermal
360 Dundas St. E., Unit B5
Oakville, ON, L6H6Z9
905-257-8777

Orange County Medical Association Selects Solution21 as Preferred Business Partner

Irvine, California   -   The Orange County Medical Association is pleased to announce another benefit of membership. The OCMA has designated Solution21 Inc., as its Business Partner for physicians seeking to generate more patient leads through custom design websites and internet marketing.

OCMA members may receive complimentary consultations and discounted rates on a wide range of internet marketing and website development services, including custom built websites that are search-engine friendly, Search Engine Optimization (SEO), Social Media Marketing, and internet marketing solutions (Google Adwords and remarketing).

"We are knowledgeable about medical and dental practices and have streamlined the process to minimize the amount of time you need to spend on each website and marketing project. Our focus is on bringing the maximum number of new patients to your medical or dental practice by developing the best websites and marketing programs." said Fred Parvini, CEO at Solution21. "We look forward to offering our services to OCMA members through this special arrangement with OCMA."

Solution21 Inc., now celebrating its 10th year, provides service from its office in Irvine, California. The company is known for its support of local college graduates, graphic designers, web developers, and internet marketers. The Solution21 design team is known for its ability to develop websites that are comprehensive, state-of-the-art, and search-engine friendly, fulfilling both the professional and personal needs of its clients. The firm is focused solely on medical and dental practices and business with the medical community.

The strategic business partnership with Solution21 Inc. reinforces OCMA's commitment to bring added value to its members by aligning with companies that offer business practice expertise, allowing physicians to focus their attention on patient care.

Customized Websites for Dentists and Doctors, Part 1

At Solution21, we know exactly what doctors, dentists, optometrists, chiropractors, and healthcare specialists are looking for in a web design company. We know that you don’t want to just keep up with your competitors, but that you instead want to exceed patient expectations with a state-of-the-art website complete with custom branding and cutting edge design. Perhaps that is why we have helped over 1.5 million visitors find our clients’ website in the past year alone.
When you choose Solution21, you can be assured that you are partnering with the best professional medical and dental web design company in the industry. In fact, we are so convinced of our excellence in medical and dental web design and marketing, that we will never require you to sign a contract or agreement.

Continue reading at solution21.com/blog...

Solution21 Websites and Marketing for Healthcare Professionals

Solution21 vs. Other Web Design Services

When it comes to designing a medical or dental website for your practice, the value you will receive through Solution21 is unmatched by any other dental or medical website designer.

Read our comparison: http://www.solution21.com/blog/solution21-comparison.htm

Remarketing for Your Dental or Medical Practice

Have you ever noticed that while browsing the Internet, the banner ads that show up on the top and sides of the web pages are promoting other websites you have visited before? This is not by coincidence; it is an advertising technique called "Remarketing."

To learn more about Remarketing, and how it is effective for dental and medical practices, visit our most recent blog post: Remarketing for Dentists & Doctors.

Solution21 offers Remarketing packages that have successfully proven to increase exposure and patient conversion. Call us today at (888) 423-9235 and let us describe how our effective remarketing campaign will benefit your practice!

Editing Your Website; Faster & Easier Than Ever

Great news! We just updated our Online Website Editor to a program that’s even easier to use than before. This means you can make changes to the text of your webpage in just minutes: 24 hours a day, 7 days a week, at your convenience.

This is perfect for edits to your home page intro, doctor bio, services, and more! You can still contact your Solution21 Website Specialist for large edits as usual, but this tool allows you t
o make instant changes exactly the way you envision them.

Very few dental and medical website design companies offer an online website editor for custom sites from scratch, at all. Our program is top-of-the-line, without the strict limitations to content layout and sizing that other editors enforce. To get started, please view these simple Online Editor Instructions and bookmark the link to the Login Page. Enjoy!

Visitor Reporting Statistics

If you have a dental or medical website, prospective patients visit it every day. How are they being referred to your website? What pages are they looking at the most? If you use visitor reporting programs, then you have all of this data and more at your fingertips that you can turn into valuable information. Ask your webmaster if they offer this tool, or consider third party programs like Google Analytics.

All visitor reporting programs should record more or less the same data. Start by looking at the Daily Averages. “Visits” tells you how many visitors viewed your website each day, on average. Under ideal conditions, this number will be at least 10. “Pages” tells you how many pages (Home, Services, Meet Our Team . . .) were viewed on your website each day, on average. If you take the number for Pages, and divide it by the number of Visits, you’ll get an idea of how many pages each visitor viewed before exiting your site. The more pages each visitor saw, the more interested they are in your office.

For more detailed information, select the month that you are interested in knowing more about. By clicking on your month of interest and scrolling down to the Daily Statistics, you can see how the number of visitors changed each day of the month. This is useful if you started a promotion or made
 a big change that you want to see the effect of.

Visitor reporting should also provide you with data about your top referrers. This lists the last website a visitor viewed before entering your site, and will include referrers such as search engines and any alias domains you may have. Since you can see exactly where your visitors are coming from, this information can be very valuable in terms of tracking your online promotions.

The last section you should review is the list of top search strings. You’ll find a list of key terms that your visitors typed in that lead them to your website. You can review and focus on those keywords to get a better understanding of how your website visitors are finding you. Again, there is a plethora of data at your disposal that you can turn into valuable information to fuel your office’s progress.

If you have concerns about traffic to your website, consider starting a marketing campaign like online marketing (also known as sponsored listings), search engine optimization, or social network marketing.