Twitter describes itself as an information network, and with over 340,000,000 tweets posted per day, there is information about everything on Twitter. Once a tweet is posted, it is public to anyone who is interested in it. People can also share your tweet with their followers (referred to as a “retweet”) and they can respond to tweets you’ve posted (referred to as a “mention”).
Once you gain your ideal number and quality of followers, try keeping your Twitter audience engaged. Tweet fun or little-known dental facts, doctor jokes, physician comics, upcoming office events, promotions, and perks exclusively available to your followers.
A clever idea to promote your practice on Twitter is to offer some sort of reward or incentive to those following you. If you tweet something like, “First ten people to retweet this get a free toothbrush!” then your followers will share that post with their followers - thus gaining exposure for your practice, and learn to visit your page frequently. Open-ended posts such as “Take a look at our new ___!” can start a conversation with your Twitter community. This makes it a great way to start and build those personal relationships you pride yourself on, AND a great tool to receive feedback and input on a new process you just implemented, or an older system you’re considering adjusting. Just make sure you or your office staff set aside at least a few minutes each week to respond to Twitter posts.
We offer social networking packages that include setup of Twitter, Facebook, and Blogger pages. We also offer unlimited on-demand updates. Meaning, you can call or email us with facts, events, and promotions and we will be happy to post them on your social networking pages for you. Call us at 888-423-9235 to join the social networking world today!
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