Photos to Post on Your Social Media

With social media, it's all about the photos. Top image sharing sites like Pinterest, Instagram and Vine are proof of this.  Leading internet marketing agency, Hubspot, recently revealed a study that says photos on Facebook produce 53 percent more Likes than a text message post. Your dental practice needs exposure and you can do this by engaging in social media and posting great images.

Here are 5 photos your social media followers want to see:

Followers
This is a guaranteed to be liked and shared. Obtain permission and post pictures of your patients on social media, preferably of them smiling after the treatment. In this day and age of selfies, who wouldn't love to see pictures of ourselves and our children with perfect smiles on the website. This is proves to your patients that you are their number 1 fan and that you care about their smiles.

Yourself and your team
Patients will more likely stay loyal to their dentist or doctor who takes time to pose with the staff and post their photo on social media. Your patients are sure to keep coming to your office if show that you and your staff are sociable and likable.

Equipment and technology
While dentistry and dentists may be a common sight, the same cannot be said of dental equipment. There are some amazing dental technology that have been invented to make trips to dental office less painful and these are worth sharing on social media. It will help educate your patients, ease their fears and highlight your dental expertise by discussing some the tools you have and how they are used. You will be surprised at how many patients are interested in advancements in dental technology.

Special moments
Posting photos of special moments that patients don't normally have a chance to see make your social media followers feel as if they belong to a family and that they are part of your group in a special way. Special events such as birthdays, events and celebrations, or of your pets, are all worth capturing and shared on social media.

Outside the office
People, be they patients or not, are always fascinated to see professionals as real people with real interests and hobbies or activities. Share photos of your hobbies, vacations, charity work and anything you think that will help people trust you  with their health. Remember, if patients feel like they know you or connect with you, they are more likely to stay loyal to your practice. Some might think this is too personal, but social media is personal. Your followers are your patients and your patients are people.

Too busy to manage your practice social media needs? Let Solution21 help! We can plan an organized and effective social media strategy for your practice to keep your patients engaged and to get potential clients interested in your services. Contact a Solution21 social media specialist at 949-336-7575 or email info@solution21.com to learn more.

How Remarketing Can Boost Your Dental Practice

Remarketing is another key to boosting your business, regardless of your industry. The world of dentistry is not an exception to this rule. You likely already know this fact, and are searching for ways to make your dental practice stand out more obviously in a crowd. One of the best ways to do this is with a new marketing solution known as Remarketing.

Remarketing may just be the most powerful way to develop an ongoing dental marketing campaign that allows dental or medical practices to stay engaged with their target audience and potential patients. 

What is remarketing?

Remarketing is a Google powered internet marketing solution that allows dental practices like yours to follow up with consumers who abandon your website before filling out the form or calling your office for appointment. Since most dental practices close deals either via the phone or in person, you may be wondering what value Remarketing could have for your practice. That is why we are going to explain three key benefits that make remarketing a marketing necessity for any dental practice serious about growing their business.

You only market to potential patients

One of the biggest problems with most marketing resources is that they are a shot in the dark; you put your name out there and hope that people in need of your services encounter the marketing materials that you have put forth. Unfortunately, even the most well-placed marketing materials can send their message to the wrong people. With Remarketing, you do not have this problem, because only those with a proven interest in your offerings are targeted.

Remarketing reinforces positive impressions

A key element for any marketing campaign is repetition. Only by reinforcing your brand can you gain a great deal of success as a marketer. That is due to the fact that single fleeting impressions are often relegated to a person's short-term memory, where it is erased in seconds. Multiple impressions, however, keep the brand (your dental practice) in the minds of the people permanently. The purpose of Remarketing is reinforcement of your brand, so you are assured that your brand will stick in more people's heads.

You only pay for actual impressions

It can be extremely frustrating when you discover that not only are your marketing efforts costing you an exorbitant amount of money, but that they are not working, because nobody sees your marketing materials.

Most Remarketing resources allow you to place your brand front and center immediately after consumers have already seen it, so you are certain to make an impression.

For more information, please contact Solution21. Our website specialists and marketing team will be glad to help.

Google AdWords 101 for Dentists and Doctors

AdWords is a Pay-Per-Click (PPC) marketing program from Google that has helped dentists across the world create highly optimized, relevant, results-oriented PPC campaigns to increase their return on investment (ROI). The program is an excellent tool for any dental or medical practice to improve its website’s Internet marketing plan by allowing dentists or doctors to create targeted ads aimed at highly selective groups of prospective patients.

Who can benefit from Google AdWords?

A new dental practice may benefit from a short-term AdWords campaign.  New websites may take several months to begin performing in search results. Using AdWords can provide new practice the initial push it needs to be seen on searches.


Dental practices in highly competitive and urban areas can greatly benefit from using AdWords to help them move ahead of the competition. If every effort has been made to improve the optimization of an existing website, and other channels such as blogs and social media are being already being utilized, AdWords is a great option for better search visibility in competitive locations.


Why Google AdWords Works?
AdWords is the most popular choice when it comes to PPC programs for the following reasons:

• It is linked to Google, the most powerful search engine.
• Your ads will receive high visibility at the top of the page for relevant searches.
• You only pay when users click on your ad (hence pay per click).
• AdWords features customized geographic targeting.
• You can adjust your budget to meet your changing needs.
• AdWords integrates Google Analytics, a useful service for helping with keyword research and more.
• It is easy to measure your ROI with AdWords conversion tracking.
• You can copy your campaigns to Microsoft AdCenter to appear on Bing and Yahoo!

You should divide your keywords into specialty niche groups and create an ad for each area of expertise of your practice. This will increase the relevance to your prospects and increase your click-through rates, two factors that combine to increase your Quality Score and placing your ad at a higher position.

Using  AdWords, along with appropriate keywords for your dentistry practice, will help you reach prospective patients when they are already looking for you. Set up your AdWords account and start increasing your return on investment immediately.

• General dentist
• Cosmetic dentist
• Pediatric dentist
• Orthodontist
• Dental hygienist
• Endodontist
• Oral surgeon
• Prosthodontist

Keyword Research

With AdWords, it is essential that you choose appropriate keywords for your dental or medical practice. The keywords you choose should be those that prospects are typing into Google when seeking your products and services. These keywords are often combined with a phrase pertaining to the area to help dentists target local patients who will quickly become paying customers.