Google AdWords 101 for Dentists and Doctors

AdWords is a Pay-Per-Click (PPC) marketing program from Google that has helped dentists across the world create highly optimized, relevant, results-oriented PPC campaigns to increase their return on investment (ROI). The program is an excellent tool for any dental or medical practice to improve its website’s Internet marketing plan by allowing dentists or doctors to create targeted ads aimed at highly selective groups of prospective patients.

Who can benefit from Google AdWords?

A new dental practice may benefit from a short-term AdWords campaign.  New websites may take several months to begin performing in search results. Using AdWords can provide new practice the initial push it needs to be seen on searches.


Dental practices in highly competitive and urban areas can greatly benefit from using AdWords to help them move ahead of the competition. If every effort has been made to improve the optimization of an existing website, and other channels such as blogs and social media are being already being utilized, AdWords is a great option for better search visibility in competitive locations.


Why Google AdWords Works?
AdWords is the most popular choice when it comes to PPC programs for the following reasons:

• It is linked to Google, the most powerful search engine.
• Your ads will receive high visibility at the top of the page for relevant searches.
• You only pay when users click on your ad (hence pay per click).
• AdWords features customized geographic targeting.
• You can adjust your budget to meet your changing needs.
• AdWords integrates Google Analytics, a useful service for helping with keyword research and more.
• It is easy to measure your ROI with AdWords conversion tracking.
• You can copy your campaigns to Microsoft AdCenter to appear on Bing and Yahoo!

You should divide your keywords into specialty niche groups and create an ad for each area of expertise of your practice. This will increase the relevance to your prospects and increase your click-through rates, two factors that combine to increase your Quality Score and placing your ad at a higher position.

Using  AdWords, along with appropriate keywords for your dentistry practice, will help you reach prospective patients when they are already looking for you. Set up your AdWords account and start increasing your return on investment immediately.

• General dentist
• Cosmetic dentist
• Pediatric dentist
• Orthodontist
• Dental hygienist
• Endodontist
• Oral surgeon
• Prosthodontist

Keyword Research

With AdWords, it is essential that you choose appropriate keywords for your dental or medical practice. The keywords you choose should be those that prospects are typing into Google when seeking your products and services. These keywords are often combined with a phrase pertaining to the area to help dentists target local patients who will quickly become paying customers.