Showing posts with label
medical responsive website designs.
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Showing posts with label
medical responsive website designs.
Show all posts
Indeed, spring is here! After months of freezing temperatures, birds are back chirping and the flowers blooming. Now is a wonderful opportunity for dentists and doctors to take a look at your practice websites and conduct annual spring makeover by getting rid of dated content and codes, old photos and tired copies and make room for fresh content, a new Responsive Dental Website Design or Responsive Medical Website Design.
Website Content Improvement
Content is the life of your website and the key component that makes patients choose your dental or medical expertise. Add new and relevant content that answers some of the most interesting questions your patients ask and make sure it's something they can share through social media. Use catchy titles that will resonate more with the patients and add infographics, interesting statistics and facts that help educate and inform patients. Pay extra attention to details like punctuation marks, spelling and grammars.
Polish Your Website Design
It's a great time for a Dental or Medical Web Design rehabilitation if your website was designed two or more years ago and it's looking tired. Your website is the window to your practice and it impacts your overall reputation. Is your website imparting the right message to your existing and prospective patients? Does it give the impression that you are someone they can trust for their dental or medical health? Your choice of colors, layout, images, call-to-action buttons and fonts should be consistent with your office interior, branding and culture. Do you have a mobile-friendly Responsive Dental Website or Responsive Medical Website? Google recently announced it will penalize websites that are not responsive or mobile-friendly because more people are turning to their smartphones and mobile devices in search of healthcare information or services. Responsive websites provide optimal experience for your patients.
Fold Away Old Photos and Display New Ones
No spring makeover is complete without replacing old photos on your site. Post new photos so you can showcase your team and your office to your site visitors. Patients wants to see beforehand the people they will trust with their health and dental needs. They want to take a look at your office photos if your are equipped with modern medical or dental equipment or if your office is clean and comfortable. They are also interested in seeing photos of successful treatments through before and after galleries. Hire a professional photographer for better photographs that will surely give the right impression and attract new patients.
Reinforce Your Calls To Action
Your calls to action, and the buttons that go with them, are keys to the doors of your dental or medical practice. Strategically designed and positioned, they help prompt people to choose you and your services. To help convert your site visitors to new patients, choose appropriate, clever and catchy calls to action.
Spruce Up Your Online Reputation
Take control, manage or clean up your online reputation. Remember that much of what appears online regarding you or your services, such as a patient's review or comment, stick around and can impact your practice. Solution21's Reputation Management System for Dental or Medical Practices is an affordable, dynamic, and efficient patient review management system designed for modern dentists and doctors. Your reputation is the core of your dental or medical practice. Without a reputation system in place, it is easy for patients to leave negative reviews elsewhere online, such as Yelp and Google+. The system helps improve your online reputation and ensure that the positive material about you rises to the top of search-engine results.
Polish Your SEO
Dental SEO or Medical SEO is an important part of spring makeover, if you want your new patients to find your practice or services online. Come up with a list of keywords to optimize that is relevant to your practice and to your patients. If you already have SEO in place, take time to go through your SEO reports and review the analytics to see if there are ways you can boost your traffic or expand your content. Perhaps, you need to expand your SEO and add new keywords to cover your new services. Make sure the meta tags are updated and meets search engine requirements. Social media sharing buttons must be in place to make it easy for your visitors to share your content, which helps spread the word about you and your services.
Freshen Up Your Practice This Spring and All Year Round
These tips are great for spring cleaning and can also be done all year round. A spring makeover should be an essential part of your marketing efforts. It can benefit your dental or medical practice for months to come by providing fresh content, well-organized site and new look to drive new patients to your site.
Need help with your site's spring makeover? As your partner, Solution21 provides complimentary assessment of your site to provide you with valuable insight and list of things to tidy up on your website. We will be more than happy to answer any questions you may have and provide digital marketing solutions to meet your dental and medical practice needs.
Start your practice website spring makeover and call us 888-423-9235 today!
Dental and medical practices continuously change—new services, new staff or locations, new procedures and equipment. The same can be said of the Internet and web technology. What was cool and cutting-edge a few years ago may be obsolete today.
These days, your audience's first impression of your dental or medical practice is based almost entirely on your website. Website redesign can be daunting and requires time and money, but it’s enormously rewarding. A current and well-designed practice website is a great investment because it remains one of the founding elements of your marketing strategy.
While there are plenty of reasons to delay revamping your website, here are 5 good reasons why you should give your practice website a complete makeover now.
1. To Make it a Mobile-Friendly Using Responsive Design
The number of people turning to mobile devices in search of dentists and doctors are growing by leaps and bounds. If your site is old and inaccessible from mobile devices and different browsers, you’re missing out on potential revenue from a new generation of tech-savvy patients.
2. To Stay Competitive
Dental and medical practice remains competitive, so standing out in the crowd should matter to you. If your competitors have updated their sites and you haven’t, it makes them look new and inviting, which can negatively impact your bottom line.
3. To Rebrand and Reflect a Modern Practice
Your online presence is looking tired, dated or stale; giving your visitors the impression your dental or medical practice is just as dated. Impart the right impression with your visitors by showing them how your practice is up-to-date with services, techniques, equipment and products. Rebrand and introduce a new logo, cleaner layout, fresh content and easy-to-read fonts to get your current patients excited and attract new patients.
4. To Incorporate Social Media
Social media sites give your practice an opportunity to engage and interact with your patients in a modern way. It’s about connecting directly with your community and earning the respect and recommendations of your patients.
5. To Improve Functionality and Usability
Website redesign is the way forward if you want to integrate blog, reviews and patient portal. This ensures that everything flows seamlessly throughout the site, without looking like the new features have been forced.
If it has been years since your website was last designed, it’s time to splurge on an upgrade. Choosing a company like Solution21 that specializes in custom medical and dental website design dental and medical website is crucial to the success of your website redesign. Call Solution21 at 949-336-7575 and our web specialists will discuss how we can help make your website work better and assist you in reaching your marketing goals.
New devices and screen resolutions continue to flood the market. Creating a website version for each device is just not practical, let alone possible. So how do we keep up? Responsive design.
I must admit that I am a recent convert to responsive design. According to our team of designers and developers, we’re quickly getting to the point of being unable to keep up with the presence of new screen resolutions and devices. Responsive design is the cure-all for this multi-screen world and it guarantees users better experience on every screen.
The year 2013 was when responsive design took off. This 2014 is the year when it will be fully embraced. For dentists and surgeons, this is the smartest way to reach your current and potential patients who use multiple devices. With responsive design, users are guaranteed great experience on every screen.
To keep up with the presence of multiple devices and screen resolutions, web designers and developers came up with responsive design is o keep up with the presence of multiple devices and screen resolutions.
According to Ethan Marcotte, author of Responsive Web Design, "Now more than ever, we’re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to 'design for the ebb and flow of things.
What is responsive design?
Responsive web design generally means a design that responds to to a wide range of devices. It refers to website design that responds to changes in the screen size of the device the user is using. This approach utilizes different CSS style rules based on the screen dimension and orientation of the device viewing the site.
What is mobile website?
A mobile website is defined as a separate website that is only presented to mobile users. It is a site with similar content but separate from the standard website. Mobile websites generally have a different URL, i.e. mobile.brand.com or brand.mobi.
Responsive Design vs. Mobile Website
Rendering Experience
- Mobile Website: A mobile website is essentially a copy of your website, where the server does the work to deliver an optimized page that's smaller and easier to navigate. This solution can really customize unique experience for mobile users.
- Responsive Website: With responsive design, the website does the work and fluidity adjusts according to a device's screen size and orientation. It keeps the mobile users from pinching and zooming in to see the website content. This is the most flexible and intelligent solution.
Domain Protection
- Mobile Website: You must create a different domain. A lot of dental offices choose to differentiate theirs by “m.domain.com”. Can dilute domain and hurt organic search traffic. Additional management because you have to maintain two separate sets of content.
- Responsive Website: Responsive design lets you keep your own domain—nothing changes except the code on the back-end for different screen displays. Googles thinks this is the better solution. Read more here.
Link Equity
- Mobile Website: Because a mobile site uses a separate domain, links shared from mobile browsers will not count as search link equity toward your primary site. This can negatively impact your search ranking.
- Responsive Website: Since responsive design simply embeds new code on the back-end of your website, your company’s link equity is preserved. A healthier option for search.
SEO
- Mobile Website: A separate mobile website is essentially another website and if they have the duplicate content, your sites can get penalized.
- Responsive Website: There is no content duplication because responsive websites use exactly the same content.
Analytics
- Mobile Website: Because they are two separate websites, you have to combine the results and analytics of the standard website and a mobile website.
- Responsive Website: With responsive website, the traffic sits on the same server.
Designed for the Future
- Mobile Website: Will involve redesigning your mobile site to stay current and updated. Will involve more maintenance and additional expense.
- Responsive Website: Easier to adjust and accommodate next-generation devices and screen, with no overhaul required. A right investment and better value for your money.
A responsive web design is the best strategy for dental and medical websites because most require no more than 80 pages and generally are not complicated. There is no struggle with what information on the website to hide and what to combine for the mobile user.
We recommend a mobile website for medical facilities and institutions requiring complex navigation and custom functionality for full control over the mobile user experience. It’s imperative to give users the access to everything they might need.
We can help
From smartphones to tablets and desktops, potential patients are searching for dental practices from different devices with different screen resolutions. Your website needs to be fluid to automatically adapt to various screen sizes for better user experience. Our team of designers and developers will help create responsive dental and medical practice website that will connect with your visitors and potential patients regardless of the device they are using.
Victoria C.
Director for Design & Marketing at Solution21, Inc.
