Spreading the Good News About Your Practice with Press Releases

Although you are a doctor first, your medical practice is a business. In order to sustain that business, you must market it so that you can spread the good news about your medical services. One of the best ways to market yourself is with a press release. A successful press release relies on two factors: writing and distribution.

Press releases must be expertly written to convey the news or information about your practice in the most interesting and valuable way. Additionally, your press release must reach the right audience. Highly effective press release distribution is all about targeting the right audience, media outlets (such as Dental Tribune), people and reporters, as well as key bloggers, influencers and decision makers.

Here is a list of why press release is important to your practice:

Instant exposure
As soon as you send a press release out, you gain instant exposure. With press release that is optimized, news about your practice will show up on news sites, giving your practice access to an audience you could not reach on your own.

Defining your brand
In order for people to truly take note of your dental or medical practice, you must create a well defined brand that they can identify with. Whether you already have a strong brand, or are looking to establish a brand identity, a press release can help you along.

Gossip on your terms
As your brand grows, people will talk about your practice no matter what. With a press release, you gain the opportunity to dictate the tone and direction of the conversation. Since you can choose to focus on the positives, even directly address the negatives, you have better control of the conversation altogether. It gives a lot of opportunities for your practice to shine.

More inbound linkback opportunities
The internet inbound linking and linkback remains one of the best ways to grow your internet presence and optimize your practice's website for a better ranking on the search engine result list. When you create a press release, you can add a link to your medical practice's website so that every time that your press release is posted somewhere, you website receives another linkback.

Rapid internet traffic spike
A well optimized press release will stand at the forefront of news related to your industry for weeks on end. As long as this is the case, you will see an exponential spike in web traffic to your medical practice's site. This means more opportunities to gain more patients. Although this spike in web traffic is temporary, it will have the residual effect of creating a long-term traffic increase.


Create a high quality press release to market your practice soon!
At Solution21, we take pride in making our clients’ practice easier by handling all your practice press release needs. After consultation with you, we craft an engaging, professional press release that highlights what is most appealing and attractive about your practice news.  Then we send your news out to the right media channels, ensuring that you receive optimal results.

Whatever your press release writing and distribution needs may be, we can help. Contact our a Solution21 internet marketing expert today through email at marketing@solution21.com or phone 949-336-7575 to discuss more about press release.

2014's Top 4 Internet Marketing Tips for Dental Practice

As we all know, online marketing is constantly changing and developing at a fast pace. To keep up with the trends and changes in marketing, technology, social media and algorithms, we have come up with a list of top marketing tips to help your practice get off a positive start this new year. Solution21's Victoria Calaguian details some of the top marketing tips to help you market your practice online this 2014.

A lot of dentists, surgeons and other medical professionals are looking at new ways to improve their practice profitability, better promote their services and overall improve customer satisfaction and loyalty.

Paid Advertising & Marketing
Social media and blogs are free channels to advertise your practice, but they take a lot of time, and relying on organic ranking just won't cut it anymore. You have to consider your practice like a real business that requires budget for advertising. Online paid advertising with AdWords, Remarketing and Facebook are highly strategic and relatively affordable. Developing a comprehensive marketing strategy through ads and press releases for publicity is a smart way to attract new patients.

Enhanced Content
Because content is king and considered the most important part of your website. Through great content, you will be able to generate leads, referrals, build loyalty and increase patient retention. With the search engines focused on your content, you need to provide your website visitors and potential patients with current, timely, helpful and relevant content. You need to have an informative content that will answer to their questions and address their health issues. Make sure to include positive reviews as part of your content to promote your practice's commitment to great customer service. Furthermore, good content means good traffic on your website, which will help increase your search rankings.

Be Sociable
Be more involved and ramp up your social media efforts. In today's connected world, social media is paramount to the success of your practice and your online efforts. Social media can take a lot of energy and time to manage, so choose the right network that works best for your practice and focus your efforts there. If you are to choose more than one social network, you will need professional help to strategically manage your multiple social media involvement.

Build Backlinks
This is simply based on the premise that the more people like your website, the more valuable it must be and the higher ranking it deserves in search results. It boosts your credibility when other websites point relevant links and bring attention to your websites through blogs, articles, photos or social media. Backlinks fuel traffic to your website. However, you have to be aware of the guidelines set by top search engine Google on what websites should and should not do in order to get a higher ranking.

Solution21 specializes in website design and marketing for dentists, surgeons and other medical professionals. For more than a decade, Solution21 has shown thousands of dentists, surgeons and physicians that right website design and strategic marketing are highly effective at building practice profitability.

Orange County Medical Association Selects Solution21 as Preferred Business Partner

Irvine, California   -   The Orange County Medical Association is pleased to announce another benefit of membership. The OCMA has designated Solution21 Inc., as its Business Partner for physicians seeking to generate more patient leads through custom design websites and internet marketing.

OCMA members may receive complimentary consultations and discounted rates on a wide range of internet marketing and website development services, including custom built websites that are search-engine friendly, Search Engine Optimization (SEO), Social Media Marketing, and internet marketing solutions (Google Adwords and remarketing).

"We are knowledgeable about medical and dental practices and have streamlined the process to minimize the amount of time you need to spend on each website and marketing project. Our focus is on bringing the maximum number of new patients to your medical or dental practice by developing the best websites and marketing programs." said Fred Parvini, CEO at Solution21. "We look forward to offering our services to OCMA members through this special arrangement with OCMA."

Solution21 Inc., now celebrating its 10th year, provides service from its office in Irvine, California. The company is known for its support of local college graduates, graphic designers, web developers, and internet marketers. The Solution21 design team is known for its ability to develop websites that are comprehensive, state-of-the-art, and search-engine friendly, fulfilling both the professional and personal needs of its clients. The firm is focused solely on medical and dental practices and business with the medical community.

The strategic business partnership with Solution21 Inc. reinforces OCMA's commitment to bring added value to its members by aligning with companies that offer business practice expertise, allowing physicians to focus their attention on patient care.

8 Useful Facebook Tips for Dental and Medical Practices

Approximately 80 percent of people use the Internet to research health information – including reviews and information about new doctors and hospitals. Many of those people use Facebook as a pre-visit consultation. They draw their first impressions from their experiences online and may even visit a social media page before stumbling upon a practice website. Patients are paying close attention to how many fans are on a doctor’s Facebook page, as well as the nature of the conversation on the page and whether the dentist or physician is interacting with patients online. Your Facebook page is an integral part of your business, and it must be maintained and updated frequently.


1. Take Control of Your Online Presence
If you don’t take control of your reputation online – someone else will. Many doctors feel too busy to manage a Facebook page in addition to an office and website. But whether or not you create and manage an office Facebook page; your practice is being talked about. The question is whether you are a part of the conversation. It is imperative that you not only join in the online dialogue, but also assume responsibility for it. You have the power to direct the majority of the public’s online perception about your practice by establishing, maintaining and promoting an active Facebook page.

To continue reading useful Facebook tips, please click here to visit our website...

Solution21 Websites and Marketing for Healthcare Professionals

Solution21 vs. Other Web Design Services

When it comes to designing a medical or dental website for your practice, the value you will receive through Solution21 is unmatched by any other dental or medical website designer.

Read our comparison: http://www.solution21.com/blog/solution21-comparison.htm

The Importance of Dental and Medical Videos on Your Website

Have you ever seen a video online that really captured your attention? Nowadays, having videos on your website is the key to differentiate your practice from your competition. Videos are simple, straight to the point, and cost-effective. They catch patients’ eyes, generating interest and awareness. 

Videos allow you to use images and music to send the right message to the right audience. Since watching videos is not as time-consuming as reading, they are proved to be one of the most effective ways to communicate with your patients. Dental and medical videos are a productive way to make your dental or medical website interactive, innovative, and unique.

Last but not least, having videos displayed on your website can help with your search engine optimization (SEO). A video complemented with the right support material may significantly increase traffic to your we
bsite and brand visibility. If you share videos, Google and other search engines will find you easier. As a result from this, you will get more page views increasing your website ranking and ultimately, your patient conversion.

There are multiple types of dental and medical videos available to put on your dental or medical website, such as Patient Education Videos, Walk-On Videos and In-Office Video production. Patient Education Videos are interactive tools to grab your audience’s attention by keeping them informed and educated about your practice. Another type of video for your website is the Walk-On Video. In this case, a professional spokesperson is used to help you impress patients and stand out from competitors. Lastly, In-Office Video production is a great way to advertise your practice and influence your current or future patients by showing your own custom video commercial.

Solution21 works with multiple video production companies offering over 400 high quality medical and dental videos. With a competitive rate you can add a live Spokesperson to your website, have your own personalized video commercial or share the most popular educational videos.

Get started today with this useful way of getting more patients! Feel free to call us anytime at (888) 423-9235 or visit our website for more information www.solution21.com.

Remarketing for Your Dental or Medical Practice

Have you ever noticed that while browsing the Internet, the banner ads that show up on the top and sides of the web pages are promoting other websites you have visited before? This is not by coincidence; it is an advertising technique called "Remarketing."

To learn more about Remarketing, and how it is effective for dental and medical practices, visit our most recent blog post: Remarketing for Dentists & Doctors.

Solution21 offers Remarketing packages that have successfully proven to increase exposure and patient conversion. Call us today at (888) 423-9235 and let us describe how our effective remarketing campaign will benefit your practice!

Twitter for Your Practice

Twitter is a social networking website that consists of short and quick messages, referred to as “tweets.” In this fast-paced world, people seek Twitter for quick information from their friends, family, favorite celebrities, and yes….their dentist and doctors.

Twitter describes itself as an information network, and with over 340,000,000 tweets posted per day, there is information about everything on Twitter. Once a tweet is posted, it is public to anyone who is interested in it. People can also share your tweet with their followers (referred to as a “retweet”) and they can respond to tweets you’ve posted (referred to as a “mention”).

With over 140,000,000 users it is likely that your most social patients, those likely to make recommendations, are active Twitter users. To encourage your patients to interact with you on Twitter, make sure they know you have an account, and that you’re active on it or at least respond to your followers. Adding a click-able button on your dental/medical website or the bottom of your email signature will intrigue your patients to visit your Twitter stream.

Once you gain your ideal number and quality of followers, try keeping your Twitter audience engaged. Tweet fun or little-known dental facts, doctor jokes, physician comics, upcoming office events, promotions, and perks exclusively available to your followers.

A clever idea to promote your practice on Twitter is to offer some sort of reward or incentive to those following you. If you tweet something like, “First ten people to retweet this get a free toothbrush!” then your followers will share that post with their followers - thus gaining exposure for your practice, and learn to visit your page frequently. Open-ended posts such as “Take a look at our new ___!” can start a conversation with your Twitter community. This makes it a great way to start and build those personal relationships you pride yourself on, AND a great tool to receive feedback and input on a new process you just implemented, or an older system you’re considering adjusting. Just make sure you or your office staff set aside at least a few minutes each week to respond to Twitter posts.

We offer social networking packages that include setup of Twitter, Facebook, and Blogger pages. We also offer unlimited on-demand updates. Meaning, you can call or email us with facts, events, and promotions and we will be happy to post them on your social networking pages for you. Call us at 888-423-9235 to join the social networking world today!

What You Need to Know About Google Adwords

We’re sure we don’t need to tell you how important Google is in this Internet-savvy day and age. Need to know the weather predictions for your upcoming vacation? Google it. Need to check your lottery numbers? Google it. The same thing goes for prospective patients when they are searching for a dentist.

With a total of 4 billion average searches a day (StatisticBrain.com), Google is the most widely known search engine, and it produces the fastest results when a user types in a keyword. An organic online presence with Google can take years to build, but Google offers an advertising program that will allow your practice to show on the first page for specified keywords, and this could be set up in a short amount of time.

Of course,
Google doesn’t give this advertising space for free. Google charges per click, meaning that you don’t get charged until a viewer actually clicks on your ad and visits your website. The cost-per-click depends on the competition in your area, as well as the relevance of your selected keywords with the content in your website.

Here are the steps to take when setting up a Google Advertising campaign:

1. Set up a campaign with Google AdWords and customize the settings that are best for your practice, and of course for your budget. This is the first step in controlling who sees your ads and how often the ads will show. You will also have the option to set a budget per day and the maximum you are willing to pay per click.

2. Create an ad that will entice viewers to visit your website, and eventually to visit your dental office. Usually a strong call-of-action such as “Call Now!” or “Make An Appointment Today!” will be beneficial in writing your ad.

3. Choose keywords that will trigger your Google ad to show. Try to choose keywords with the most relevance to your practice. To limit unnecessary clicks, it is a good idea to include the city name in the keywords. Most patients won’t drive over 10 miles to visit their dentist.

4. Monitor and test you campaign regularly. It’s always a good idea to improve your AdWords campaign and update your knowledge of Google’s latest suggestions by viewing tips from Google’s support: http://support.google.com/adwords/bin/static.py?hl=en&page=tips.html

Solution21 is a website design & marketing company that can place your website on the first page of Google in 3 days with their efficient and cost-effective Google AdWords program. Using years of experience, they offer pay-per-click advertising to your dental practice for a FLAT RATE. They also offer a no-risk search engine optimization program, in which you are not charged until you are on the first page of Google’s organic results. Contact Solution21 today at 888-423-9235.

More information:

http://www.solution21.com/dental-medical-marketing/online-advertisement.htm

http://www.solution21.com/

"Google Annual Search Statistics." Statistic Brain. Statistic Brain, 14 Mar. 2012. Web. 16 Mar. 2012.

Solution21, Inc. is in no way affiliated or endorsed by Google Inc.