Showing posts with label dental video marketing. Show all posts
Showing posts with label dental video marketing. Show all posts

Wednesday, December 31, 2014

Top 5 New Year's Resolutions for Your Dental or Medical Practice

Solution21 Dental and Medical Website Design & Marketing
It’s New Year and it's time to commit to new new things to promote your dental or medical practice or improve your online presence. To help you get a headstart this new year, here's Solution21's 5 great ideas for New Year’s resolutions you might want to consider to help increase the number of dental or medical patients on your roll.

Get a New Responsive Website to Capture New Generation of Patients
Redesigning your dental or medical practice site to a responsive website can help boost your practice reputation and increase traffic to your site. Your practice website is the first point-of-contact for your potential patients. A responsive website produce new patients, who use smartphones and other devices to choose their dentist or doctors. Solution21 delivers Responsive Dental Website Design and Responsive Medical Website Design  incorporates best web design practices and current technologies that search engines love and patients respond to.

Engage in Social Media to Increase Number of Patients
If you hesitated or did not do much with social media in 2014, now is the time to jump in and embrace social media like the life of your practice depends on it. If you haven't heard already, social media is the new word of mouth and helps increase the number of dental or medical patients that pick up the phone and call for an appointment. Add new social media channels to increase your visibility online. If you need help with your social media strategy, tap on the expertise of dental and medical Social Media Management (SMM) experts, such as Solution21.

Invest in a Patient Scheduling System to Reduce No Show & Increase Revenue
Free your staff and office from the burdensome task of paper-based appointment process, which requires significant time and staff resources to properly manage and keeps your practice from running at its fullest potential. Online patient scheduling software has become the most effective means to manage dental or medical appointments. Not only does it provide advanced functionality to streamline the process and make it easy for your patients to schedule appointment, it can result in significant time and monetary savings. Investing in the right patient scheduling software is imperative in improving the appointment process. Solution21’s Patient Appointment Management System is a simple, affordable, powerful and efficient patient schedule management system designed for modern dentists and doctors. 

Manage Your Online Reputation to Build a Strong Online Presence 
Online health information, the Internet, social media and smart devices have created a new and empowered generation of patients. They search online and use physician reviews to choose their dentist or doctor. Given these stakes, you can’t afford to leave your online reputation to chance. Afterall, you have spent years building your practice and invested time, sweat and tears.  If you provide excellent service and your existing customers love you, but your practice is struggling because of negative reviews posted online about you or your services, then it's time you take charge and establish, manage and protect your online reputation. What patients say about your practice and services online has become the single most important reflection of your practice’s quality, reliability and skill. Solution21's automated Reputation Management System, which can be synced with Patient Appointment Management System, allows you to engage with your patients and provides effortless management of your online reputation. 

Showcase Your Practice on a Video to Stay Competitive
Optimized, professionally produced video is one of the number one factors in overall SEO for dental and medical practices. You are missing out on potential clients if you are not utilizing online video. Video enables you to accomplish multiple marketing objectives with one media, such as increase patient confidence and showcase your practice, services and team. Get more views from potential patients with Solution21's In-Office Video Production. We are partnered with professional videographers all over the country, which allows us to create optimized and professional in-office video for you no matter where your practice is located. 

Let Solution21 Help You Accomplish Your New Year's Resolutions
Solution21's web design, marketing services and products can help boost your practice online presence. For more information, contact a Solution21 web specialists at 949-336-7575 to discuss how we can help make your website work better and assist you in accomplishing your New Year's resolutions.

Thursday, February 27, 2014

Youtube, You Win!

YouTube offers tremendous opportunity for your dental and medical practice. It provides more brand awareness, engagement, traffic to your website, and adds value to your current and potential patients. 

YouTube has become the place for video marketing. It has over 1 billion users each month, said to have an average of 100 hours of videos uploaded every minute, and 6 billion hours of videos watched every month. It can help improve your Google search ranking. Why? Because it works and it is owned by Google and linked with Google+.

Dental office video options

Studies have shown that audiences of potential dental patients enjoy short videos that explain dental treatments, discuss oral health, showcase before and after photos, and provide office tours. You can choose the more conservative and serious dental office videos or stand out from the rest of the competition with creative animated whiteboard videos. Videos can be customized for your practice with an original script and original look. It's entertaining, educational and great way to promote your practice. Did we mention it will help increase your conversion rate? Below is a sample of animated video by Top Web Dental.




What types of videos can your dental practice have?

Videos can range from humorous to highly educational. Here's a list of videos that can provide value to your audience and engage them differently through the comment section. Let your audience have their say, whether they like or dislike your videos, and reply to them appropriately. By linking your YouTube channel to your Google+, you increase your online exposure. Here are few video ideas:
  • Educational- how treatments work
  • Testimonials- patients giving reviews on camera
  • Health Tips- oral health, post-op care instructions
  • Informative- explaining facts and figures, debunking myths
  • Behind the scenes- tour of the office, meet the team, step-by-step treatment
Technical options

Sharing videos is such a simple way of boosting your digital presence and engaging your current and potential patients. And it helps with your SEO tremendously!

YouTube includes tools that can enable you to edit options, such as captions, annotations, add text and links to your videos. includes some editing options such as captions and annotations. Simply put, your patients can link to your website from within your video. In turn, this will increase traffic to your website and improve your search rankings.

Furthermore, YouTube offers an analytics tool that provides information such as video views, subscribers, minutes viewed, likes, etc. Get to know this tool so you can track the success of your videos.



Get on video marketing and take advantage of this video networking. Promoting your dental and medical practices through YouTube videos has become extremely popular and successful. If you're lucky and the video goes viral, it can produce an unbelievable reach and bring your dental or medical practice the success it deserves.

For more information on video marketing, contact Solution21 today.